Power of Social Media: The @ZOLConnect Case Study

Yesterday a conversation started with a simple question directed at ZOL:

One by one people joined in and expressed their thoughts about the advert and ZOL‘s choice of words. Initially ZOL seemed to defend its position with tweets like this one:

…and this one:

The continued discussion on the issue finally led to ZOL’s final tweet (an apology):

The link to the tweets between @ZOLConnect and various people is found

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