New Dawn for CocaCola, As New Regional Manager Steps In



Global beverage manufacturing giant, Coca Cola has appointed Phillipine Mtikitiki as general manager for its East and Central Africa Franchise with effect from 1 June.

The appointment becomes the first ever, for a female to hold the office in  the East and Central Africa Franchise.

Mtikitiki has been the Regional Franchise Manager for the company’s Southern and East Africa Business Unit (SEABU) prior to this appointment as the company believes she has the required understanding of business dynamics in the region.

“I am thrilled to have been appointed as the first female General Manager for the East and Central Africa Franchise. The Franchise has been growing steadily over the last few years, supported by the region’s rapid urbanization and expanding population. These trends also form the backdrop for our drive towards innovation and creating consumer-centric brands, which I’m excited to lead,” said Mtikitiki

Mtikitiki has been with the company since 1998 where she worked for Coca-Cola South Africa before she later proceeded to Coca-Cola Shanduka Beverages and Coca-Cola Fortune for a combined 12 years, holding several roles in increasing responsibility in sales, operations, trade marketing and general management.

Upon rejoining the Company as Channel Manager for Wholesale and L and T for South Africa, she later got promoted to Head of Commercial Planning, Shopper in 2013.

She holds an economics Honors Degree from the University of Kwa Zulu-Natal and an MBA from the University of Reading, Henley Business School.

Mtikikiti’s however faces a herculean task ahead, as she has to keep the company afloat in the wake of a myriad of headwinds affecting its operations with a potential negative effects on revenues.

But with an increasing population and slightly improved consumer power in emerging economies like Kenya, Ethiopia and Rwanda, the new recruit has perfect levers laid out for her to achieve her plans for the growth of the company.

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