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Tuesday, November 5, 2024
HomeBusinessMBCA Rebrands, Rides on Nedbank’s Brand Recognition

MBCA Rebrands, Rides on Nedbank’s Brand Recognition

The Merchant Bank of Central Africa Zimbabwe (MBCA) on Monday rebranded to NedBank Zimbabwe Limited in a move the management said will usher in convenient and satisfactory new banking services and products on board for its clients.

By Costa Nkomo

The rebranding is part of Nedbank Group’s R800 million investment in the Southern African Development Community (SADC).

Addressing a press briefing in Harare, NedBank Zimbabwe Limited Managing Director Dr Charity Jinya said the bank is commitment to satisfy the financial interests of its stakeholders through rebranding.

“The brand transformation to Nedbank Zimbabwe Limited will ensure that our bank continues on a growth path thanks to the improved brand recognition it brings, coupled with enhanced solutions and services we will deliver to our clients.

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“The new banking system allows Nedbank Zimbabwe to introduce new and innovative product and service offerings that significantly enrich our client value proposition through the inclusion of enhanced internet and mobile banking services, digital payments, and money transfer capabilities,” said Jinya.

Dedrey Mutimutema, the Nedbank Zimbabwe Limited, Marketing Executive weighed in saying the rebranding of MBCA to Nedbank Zimbabwe Limited fronts its stakeholders on the world map thereby enabling them to identify the value of their interests in banking at a global scale.

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“Rebranding and system transformation is paving the way for Nedbank Zimbabwe to steadily grow its client offerings through the ongoing introduction of a comprehensive suite banking, investment and insurance solutions that are set to add significant value to clients of the bank,” said Mutimutema. 

The South African Nedbank Company is the mother parent and owns 66% shares in the Nedbank Zimbabwe Limited.  

Nedbank has spread its wings across Africa in countries such as Lesotho, Malawi, Namibia, Swaziland and Zimbabwe (MBCA Bank) and operates representative offices in Kenya and Angola. The group also has a 50 + 1% shareholding in Banco Único (Mozambique) and a 20% shareholding in Ecobank Transnational Incorporated.

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