Award-winning contemporary musician Jah Prayzah has added Jan Jam to his catalogue of endorsements after signing a deal yesterday that makes him the elegant clothing shop’s 2019/20 brand Ambassador.
Speaking during the unveiling ceremony held in the capital, Jan Jam owner, Cynthia Bizure said the partnership is a result of Jah Prayzah’s big brand and humbleness.
“We felt it was only fitting that a brand as contemporary as ours which has changed the culture of dressing from a chore to an art should partner with a brand as epic as Jah Prayzah.
“There is indeed no doubt that JP is a trendsetter both in music and in fashion. We all know Jah Prayzah is a multi-award winning artist, blossoming in his music career but despite that success, he remains humble, loyal and God-fearing. These are qualities we hold in high regard here at JanJam,” said Bizure.
She added, “The motivation for choosing JP as our brand ambassador for the year of 2019/ 2020 are as follows. His passion and his work has a unique spark of brilliance that we believe is contagious even to our own brand.
“He is a highly professional and intelligent individual that remains humble and shows immense integrity,” she said.
Jah Prayzah is also a brand ambassador for Nash Paints and ZOL.