The world’s total Internet traffic is now set to reach the Zettabyte landmark by early 2019. Zettabyte stands for big data equal to 100 trillion Gigabytes, an index that will show a terrific growth in Internet usage.
Five million videos are expected to traverse the Internet every minute on a daily basis. According to US multi-technology company Cisco, every second, a million minutes, or almost 17,000 hours of video content will be watched across the network by 2019.
The global IP traffic will increase by 80% as we progress into 2018, as more and more Internet users continue to consume video content. This can be proved by the rise of Internet Protocol Television (IPTV) such Kwese’ TV a flagship of the Econet Group.
Consumer Video-on-Demand (VoD) traffic will nearly double by 2019, to the equivalent to 7 billion DVDs per month. This is a terrific digital age where the world is expecting 20 billion devices on the Internet by 2020.
The increase in data consumption can be seen by how many people are sharing video content on Facebook, Youtube and many other rising social sites.
The increase in videos traversing the Internet practically mean that it would take an individual over 5 million years to watch the amount of video that will cross global IP networks every single month in 2019.
Internet video traffic to TV grew by a 47% margin in 2014 and is expected to increase fourfold by 2019. Notably, Internet traffic from wireless and mobile devices will rise to 66% in the same 2019 due to the continuous massive growth of Internet of Things (IoT).
Think about that, in just one second, more videos will move across the Internet than you could watch in almost two years of doing nothing else, including sleeping. Online video use is simply staggering from a consumer perspective. It is changing how businesses or brands communicate with customers and how we communicate with one another.
As a technocrat who sees and reads a lot of technology research and is barraged by statistics of every order, I find the data stream on online video, video marketing, and, in general, video in business to exceed nearly every other category that hits my wide tech-focused stream.
The battle for relevance continues!!
