Formula 1 Launches #WeRaceAsOne Campaign To Fight Inequality And COVID-19
On the eve of the new season, F1 has launched the #WeRaceAsOne initiative, aimed at tackling the biggest issues facing the sport and global communities – the fight against COVID-19 and the condemnation of racism and inequality.
During the race weekend in Austria, teams and F1 partners will be saying thank you to key workers and individuals by displaying rainbows on cars and around the circuit.
There will also be visual displays of support in the fight against racism, with F1 set to announce later this week clear pledges to increase diversity and opportunity in the sport, and the setting up of a Formula 1 Task Force.
“As Formula 1 returns after a four-month break, we believe we must return with added purpose and determination to tackle the major issues that we as a sport, but also society, are facing. Those issues are important to the longer-term future of our sport, but equally, have a major impact on the communities we race in and countries around the world.
“Last November we launched our sustainability strategy to make our sport net zero carbon by 2030, improve diversity and inclusion in Formula 1 and to support communities. Recent events have reinforced the importance of those issues and the need for us take action to make our sport better, improve opportunity and to have a positive impact on the world we live in,” a statement from F1 reads.
The statement further reads: “In recent months, the whole world has come together as one collective community in the fight against COVID-19 and it has brought out the best in human nature. In recent weeks people from all walks of life have united in their condemnation of racism and inequality, something that has no place in our modern world. We believe that as the first international sport to return we can make a difference and use our voice to address these vital issues. As a member of the global FIA motorsport family, we acknowledge its Fundamental Principles Statutes, including the fight against any form of discrimination.
“That is why today, ahead of our season start, Formula 1 announces our new #We Race As One initiative, in support of the #PurposeDriven Movement launched by the FIA last week. This initiative will be the platform for the priorities set out above and is aimed at tackling the biggest issues facing our sport and global communities. It will not be a one week or one-year theme that disappears as issues disappear from headlines, it will underpin the Formula 1 strategy to make a tangible difference in our sport and society.”
Source: Formula 1