Fastjet Zimbabwe has announced the launch of a marketing campaign of Zimbabwe’s hidden tourist attractions dubbed “Amazing Zimbabwe” as part of efforts to enhance visitor experience in the country.
Zimbabwe has several tourist destinations spread out over its length and breadth, but only a few, like the magnificent Victoria Falls, the Eastern Highlands, and the Great Zimbabwe ruins, have received significant marketing attention.
In a statement, Fastjet Zimbabwe spokesperson, Nunurai Ndawana said Amazing Zimbabwe marketing campaign is a celebration and promotion of all things Zimbabwean encompassing the country’s beauty, vibrant culture and rich heritage.
“The campaign is centered on four unique pillars synonymous with Zimbabwe’s Rich Traditions, Splendid Heritage, Iconic Sites, and Great People,” said Ndawana.
“The Amazing Zimbabwe campaign embodies the essence of Zimbabwe and our commitment to the continuous promotion of air connectivity in our beloved country. This campaign is tailored to showcase Zimbabwe’s great assets including some of those that often may not get the attention they deserve. It will be a wide-reaching showcase of many a splendour.”
The low cost airliner has recently revived domestic tourist through establishing domestic routes traditionally shunned by major airlines which includes Kariba and Hwange among others.
This dovetails with efforts being made by the Zimbabwe Tourism Authority (ZTA) in promoting domestic tourism sites through its Zimbho campaign.
Scenic places such as the Mavuradonha Mountains, a natural reserve with a thriving population of animals and bird species are some of the sites to be featured in the campaign.
