Dynamos Football Club, Zimbabwe most successful team has opened a new chapter following the launch of its branded water that has already hit the market in a deal that is likely to improve the club’s revenue streams.
By Munashe Chokodza
Through a partnership deal with Afhold Investments, Dembare branded 500 ml of bottled water which is already on the market with Sunday’s match where the Harare giants played against their bitter rivals Caps United at the National Sports Stadium marking the first time the new branded water was introduced to Dembare fans.
Afhold Marketing manager, Tafara Madhara was ecstatic that the first day in which they sold the Dynamos branded water to the public had proved that everyone supported the idea.
“We want to make Dynamos the Real Madrid of Africa because it’s a brand which is not being fully marketed, the reason why we launched this bottled water.
“Soccer fans are behind us and our next target is to make this water available in every corner of the country,” said Madhara.
He added that vendors love the Dynamos water because of its potential for business due to the fact that Dynamos is the most supported team in the country.
Madhara hopes to have more Dynamos branded products on the market so as to support football development in the country.
According to sources, Dynamos gets 0.06 cents for every 500 ml bottle of water sold and this could be what Zimbabwe local football needs to develop. Local teams have struggled to stay afloat outside corporate sponsorship with big teams like Dynamos and Caps United struggling to pay players salaries and allowance, something that could end should clubs invest in branded products.
Big clubs are also losing potential revenue as they do not have their own training grounds and stadiums. Many a times, they cry foul after the bulk of their gate takings are chewed by stadium rentals and security, something they can address through investing in infrastructure.
