Coca-Cola Company, through their flagship music show Coke Studio, has merged Coke Studio Africa and Coke Studio South Africa into one bigger and better Coke Studio Africa 2017.
Coke Studio Africa is a non-competitive music collaboration show which brings together and celebrate the diversity of African music and talent.
It also gives upcoming artistes the opportunity to work with some of the best local and international musicians.
In an interview with 263Chat Coca-Cola Market Activations Manager, Vee Chibanda said “This season, we will broadcast in more than 30 countries across Africa and the production now includes artists from South Africa, Rwanda, Angola, Togo, Madagascar and many other counties.”
“The last edition of Coke Studio featured Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia, Cameroon, Cote D’ Ivoire, Togo and Zimbabwe whilst South Africa had its own production,” said Chibanda.
She added that “Music has always been the heartbeat and soul of Africa, but the Internet, social media and creativity is taking artists from their communities and cities and allowing them to reach an audience across the continent which is being supported through initiatives such as Coke Studio Africa.”
Monali Shah, the Senior Content Excellence Manager for Coca-Cola Southern and East African Business Unit and Coke Studio Africa Project Director said “Coke Studio Africa showcases Africa’s incredible music by combining different artists and genres to inspire a new generation of African music fans. With the expanded show, we aim to bring the continent alive through a fusion of music and culture that celebrates our diversity.
“Music is the heartbeat and the soul of many diverse communities throughout Africa. From Bongo, to Kwaito, to Lingala and other genres across Africa, Coke Studio Africa is helping introduce these different musical styles to new communities for the first time, while maintaining a long tradition of Coca-Cola’s use of music to build its brands.”
Some of the artists who featured in this year’s Coke Studio are Jah Prayzah, Khaligraph Jones & Band.
