#263Tech: VPCG Conquers The Future

Creative communications group VPCG has gone beyond the curtain of time to intercept the future after recently obtaining an affiliation from Wunderman, one of the world’s Biggest Data Driven Agencies.

This collaboration has now transformed Visual Point Creative Group from just an Advertising Agency into Zimbabwe’s first digital driven communications company.

Since its inception, VPCG has been producing professional creative solutions from corporate financial literature to fully-fledged advertising campaigns, web designs and motion graphics. Beginning operations in April 2007, VPCG is 100% home grown and has had the privilege of working with more than 20 corporate clients.

VPCG CEO Reg Makuchete and Haydn Townsend Group CEO of Wunderman South Africa standing in front of the much prestigious new Wunderman building in Sandton

The affiliation with Wunderman South Africa now gives VPCG full access to the world’s leading digital tools precisely needed to brand modern day companies as the digital migration intensifies across the globe. Wunderman has operations in more than 60 countries worldwide and has received numerous awards for creating campaigns that have yielded massive rewards for their clients. Its South African division currently houses Base2, Aqua digital, Cerebra Agency, Applogix and One of SAs top Digital Academies Cerebra Academy.

VPCG is also a fully certified member of the Advertising Media Association and Zimbabwe Association of Accredited Practitioners in Advertising.

Speaking to VPCG CEO, Reg Makuchete, he said “We are thrilled to offer the Zimbabwean market a service which will see brands maximise their digital capacity to reach their customers and also enjoy access to data and analytics that will enable them to carry out initiatives to enhance their bottom line.” 

“We are an agency that is highly adaptive and embraces the future. As we evolve towards solidifying our digital drive, we seek to add value to our clients by offering data analytics that base marketing communications on consumer behavior and environmental trends derived from data gathered on and offline.” he added. 

The Battle For Relevance Continues………!! – By Cisco Eng. Shingie Lev Muringi

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